Sociedad Financiera de Objeto Múltiple. Non-bank lenders. Two flavours: regulated (SOFOM ER, supervised by CNBV) and unregulated (SOFOM ENR, only registered). Kueski, DiDi Préstamos and MoneyMan all operate as SOFOMs. Fast loans usually come from a SOFOM ENR — CAT can run past 200%, so keep them for emergencies only.
SOFOM (Sociedad Financiera de Objeto Múltiple) is the corporate figure most Mexican digital lenders use. It comes in two variants and the difference matters. SOFOM E.R. (Entidad Regulada) sits under CNBV supervision — capital requirements, periodic reporting, prudential oversight. Examples: Crediclub, Financiera Independencia, some auto-loan specialists.
SOFOM E.N.R. (Entidad No Regulada) is not under CNBV prudential supervision but is still registered in CONDUSEF's SIPRES registry and follows consumer-protection rules. This is where most digital fast-loan brands sit — Kueski, MoneyMan, Cozmo, Solcredito, Credilikeme, Turbopeso, Vexi, and dozens of smaller names. E.N.R. does not mean illegal or unregistered — it means a lighter prudential regime.
Both figures report to the credit bureaus (Buró and Círculo) and both are legal to operate. When comparing lenders, verify the corporate name in SIPRES; a name that isn't in the registry is a red flag regardless of the marketing.